We make A.I. content thatWemakeA.I.contentthatfeels real.feels real.
L2 Media builds the face of your brand, writes what it says, and generates the content it appears in. The strategy comes from people, and the realism comes from AI.
Two ways to put a face on your content. Pick the one that fits. Either way, you stay off set.
A
You, without the shoot
Create a clone
Training likeness
AI generated
Both men on this screen are Dan's clone. Neither one was filmed.
01
Send us you
A set of photos and a sample of your voice. After that, the camera is our job.
02
We train your likeness
Your face locked from every angle, and a voice clone that sounds like you on a good day.
03
Your clone films for you
New scripts, new sets, new outfits. You approve the cut instead of shooting it.
B
A face for the company
Create an avatar
Assembling avatar
AI generated
She was never born. She was built.
01
Cast the face
We generate options for the look your audience trusts, and you choose one.
02
Build the person
A backstory, a wardrobe, every angle of the face, and a voice nobody can pull off a shelf.
03
Put them to work
One avatar, one job, on every platform you post to. They never get tired of the camera.
or
03Who it’s for
For people with more to say than time to film it.
01
You want the brand to grow, not your screen time
You'd rather spend the hours running the business than filming it. Your clone takes the shoots.
02
You'd rather not be the face
Camera-shy, or you don't like how you look on video. We build a company face people want to follow.
03
You need more content than you can make
One shoot a month can't feed every platform. Twenty finished minutes a month can.
04
You need shots you can't film yourself
The rooftop at golden hour, the commercial set, the studio you don't own. We generate the scene.
The L2 content framework
From the first call to a content engine, in five steps.
l2-content-framework.flow100%
Step 1
Book the call
30 minutes with Dan on Google Meet. Your brand, your goals, and whether we're a fit.
Creative consult, 30 min
Step 2
Brand journey and story
Where you are, where you're headed, who you're for, and the story only you can tell.
In a world where you can be anyone, who are you gonna be?
Step 3
Build the face
Your clone or a new avatar, with a look and a voice that stay the same in every video.
or
Step 4
Plan the content
Pillars, hooks and scripts for every post, weighted by the content pyramid.
Entertain60%Educate30%Sell10%
Step 5
Produce and test
Finished content every month. We read the numbers, keep what works, and change what doesn't.
20 min a month
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WINNER✦AIVIDEOCREATOROFTHEYEAR✦2026✦WINNER ✦ AI VIDEO CREATOR OF THE YEAR ✦ 2026 ✦
Dan FazioCo-founder and Creative Director, L2 Media
04The L2 Avatar Academy
Want to learn how we do it?
Apply to join the Academy, hosted by our co-founder and creative director, Dan Fazio. It is the same system behind our client builds, taught from casting the first face to selling it.
This year’s winnerAI Video Creator of the Year, 2026
Dan spent his life as a performer and a fiction author, building characters people believe in: their look, their voice, their history, their flaws. Now he builds them for brands.
He has been an entrepreneur for 11 years and has scaled two companies. Inside the Academy he teaches the craft himself, and members get feedback from him directly.